GUESS turns to actor Michele Morrone as its new worldwide model for its fall-winter 2020 campaign. This buzzworthy international singer and actor catapulted to international stardom with his riveting performance in the acclaimed Netflix film 365 Days. Not only did he deliver as an actor but demonstrated a skillful mastery in the soundtrack of the film. Add on his leading man good looks and Morrone is a popular fixture on social media outlets, quickly getting him 10 million followers on Instagram alone; a remarkable increase from his previous 1.7 million before the campaign happened.
GUESS Fall/Winter 2020 Campaign
As usual, GUESS’ brand’s chief creative officer Paul Marciano staged the label’s advertising campaign. Meanwhile, the fashion brand enlisted talented photographer Nima Bernati to capture the stunning outing at Villa Erba, located next to Lake Como. It’s also known as the former summer residence of Luchino Visconti, a well-known and respected Italian movie director.
Marciano had the pleasure of working with Morrone this season. He complimented the star on his hard work ethic, decisiveness, and ambitiousness. And Marciano stated that within minutes he could feel a “strong connection” with Morrone as they have similar values, so “within minutes [he] realized [that they] were going to work together.”
Morrone also showered Marciano with praise, stating that he instantly realized that he would become a mentor and a friend. He said that he feels welcome in the GUESS team and likens it to “a newfound family.”
As per Marciano’s own words, this GUESS collection aims to bring us classic, elegant, and luxurious styles that perfectly pair up with Morrone’s personality and image. Next up for Morrone, his GUESS campaign will be featured in upcoming magazine issues, as well as in GUESS retail stores.