Men’s underwear and lifestyle brand 2(X)IST has recently released a new range of high-end underwear that aims to provide the most luxurious experience imaginable. The Modal collection has arrived for optimal flexibility and comfort that improves with movement. With a 90 percent Modal and 10 percent stretch combination, this collection has a lightweight feel that makes it seem like you’re wearing nothing.
2(X)IST Modal Underwear Collection Campaign
The Modal collection is front and center with a new campaign shot by photographer Christian Oita. Roi Elfassy and Daniel Packar of BIG and Partners direct the advertisement that reunites 2(X)IST with model Michael Yerger once more. For the brand, Michael embodies a sense of success and freedom.
2(X)IST views the Modal collection as a natural expression of freedom, comfort, and stretch since it feels like it melts into your skin. 2(X)IST’s latest collection showcases the company’s well-known and highly regarded experience in durable designs and comfort that will support and excel. The vibrant colors and designs are ideal for the warm summer months.