Mathias Lauridsen for JOOP! Spring 2011 Campaign

The Fashionisto

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Published December 23, 2010

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Updated March 25, 2023

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JOOP! continues a new stronger focus on luxury with their spring 2011 campaign featuring none other than Danish model Mathias Lauridsen. Starring alongside Toni Garrn for the label’s spring outing, accessories and garments get equal attention in a tantalizing bedroom rendezvous.

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