Massimo Dutti Finds Its ‘Urban Rhythm’

The Fashionisto

/

Published December 15, 2021

Massimo Dutti enlists Sulian Rios to front its latest outing entitled "Urban Rhythm."Pin
Massimo Dutti enlists Sulian Rios to front its latest outing entitled “Urban Rhythm.”

With an editorial titled “Urban Rhythm: Day to Evening,” Massimo Dutti highlights its fragrances. As dancers gather on a rooftop, the Spanish brand offers a multisensory experience. Massimo Dutti’s skillful approach to scents is reflected in this outing, which brings together the ambiance of nature and the city.

Related: RAFAEL MIESES VENTURES OUTDOORS IN MASSIMO DUTTI

Sulian Rios and Cédric Sanvee team up to embody the Massimo Dutti man. The dancers and models star alongside Anna van Dieren and Xiaoyi Liu in an arresting video performance.

The Style Council is in charge of the feature’s overall creative direction, which includes the director of photography Louis Evennou’s work. Meanwhile, Eric Christison’s masterful and graceful choreography, set to Oliver Burslem’s music, comes together.

Massimo Dutti ‘Urban Rhythm’ Editorial

Cédric Sanvee strikes an elegant pose in trousers and loafers from Massimo Dutti.Pin
Cédric Sanvee strikes an elegant pose in trousers and loafers from Massimo Dutti.
Sulian Rios stars in Massimo Dutti's fragrance-inspired editorial.Pin
Sulian Rios stars in Massimo Dutti’s fragrance-inspired editorial.
Model and dancer Cédric Sanvee poses with a bottle of Massimo Dutti's chamomile and sandalwood fragrance.Pin
Model and dancer Cédric Sanvee poses with a bottle of Massimo Dutti’s chamomile and sandalwood fragrance.
Nailing choreography in Massimo Dutti tailoring, Sulian Rios connects with the Spanish brand for an editorial.Pin
Nailing choreography in Massimo Dutti tailoring, Sulian Rios connects with the Spanish brand for an editorial.
Donning a trim black suit with a shirt and skinny tie, Cédric Sanvee fronts one of Massimo Dutti's latest outings.Pin
Donning a trim black suit with a shirt and skinny tie, Cédric Sanvee fronts one of Massimo Dutti’s latest outings.
  • Massimo Dutti Urban Rhythm 006Pin
  • Massimo Dutti Urban Rhythm 008Pin
  • Fashion Label :

    • Recent Updates

    Jackson Jarrell Models Sharp Shapes for Glass Man

    Jackson Jarrell Models Sharp Shapes for Glass Man

    In black-and-white photographs, Glass Man features fresh face Jackson Jarrell, photographed by David Roemer (Atelier Management). The editorial "The Door" ...
    Mathieu Simoneau Stuns in Designer Style for L'Officiel

    Mathieu Simoneau Stuns in Designer Style for L’Officiel

    Mathieu Simoneau is the "City Boy" in the heart of the urban jungle, commanding attention in L'Officiel Hommes Thailand. For ...
    Yang Hao Embraces Modern Lines for WSJ. Magazine China

    Yang Hao Embraces Modern Lines for WSJ. Magazine China

    Yang Hao captivates in a new editorial for WSJ. Magazine China. Photographed by Xiuyu Chang, the story highlights Yang in ...
    Will Chalker Exudes Charisma for L'Officiel Hommes Italia

    Will Chalker Exudes Charisma for L’Officiel Hommes Italia

    In the latest issue of L'Officiel Hommes Italia, Will Chalker's effortless charm shines through, captured by the lens of photographer ...
    Tailored in the City: Julian Schneyder for L'Officiel Hommes

    Tailored in the City: Julian Schneyder for L’Officiel Hommes

    In the heart of New York's East Village, Julian Schneyder exudes cultivated style for L'Officiel Hommes Liechtenstein's editorial entitled "City ...
    Valentin Humbroich Embraces Ivy League Style for Monsieur

    Valentin Humbroich Embraces Ivy League Style for Monsieur

    Valentin Humbroich captivates in the latest edition of Monsieur Magazin with an authentic charm. Photographer Adriano Russo captures the German ...