Jon Kortajarena, Alessandro Borghi + More Support Maserati Milan Store Opening

October 4, 2022
Jon Kortajarena Maserati Milan Store Opening 2022
Spanish model Jon Kortajarena poses in an MC20 Cielo at the Maserati Milan store opening. Photo: Maserati

Maserati held an exclusive party to mark the occasion of the opening of its new store in Milan. The luxury car company invited notable figures from the worlds of fashion, sports, music, and other sectors to experience its cutting-edge retail environment. The goal of Maserati is to provide its customers with the opportunity to create their unique vision of the ultimate luxury sports car by combining the refined qualities of a “sartoria,” also known as a tailor’s atelier, with the more industrial attributes of an “officina,” or workshop.

Maserati Milan Store 2022 Grecale Fuoriserie Marte Levante
Maserati Milan store interior with Grecale Fuoriserie Marte and Levante. Photo: Maserati

Maserati Milan Store Opening

The new Maserati location in Milan is an innovative departure from the conventional layout of a vehicle showroom. Maserati designed its new space in collaboration with the New York-based design firm Eight Inc. Embracing a modern elegance, Maserati showcases its vehicles in a manner reminiscent of sculptures in an art gallery with dramatic spotlighting.

Maserati Milan Store
Maserati Milan Store. Photo: Maserati

“From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind,” says Maserati CEO Davide Grasso. “Our new store concept embodies our values of passion, innovation, and beauty through the lens of Italian luxury. Our wish here is for clients to express their passion by creating their very own Maserati.”

Maserati Milan Store Fuoriserie Interior 2022
Maserati Milan store Fuoriserie interior. Photo: Maserati

The Maserati Fuoriserie is the company’s Trident customization program, and it provides customers the opportunity to express their individuality and creativity while designing one-of-a-kind vehicles. A wide variety of options are available, ranging from eye-catching exterior colors and designs to the finest of details, such as multicolored stitching on the interior leather upholstery.

Alessandro Borghi Maserati Milan 2022
Italian actor Alessandro Borghi attends Maserati’s Milan store opening event. Photo: Maserati
Dardust Maserati Milan Store Opening 2022
Posing with the MC20 Cielo, Italian songwriter Dardust attends the Maserati Milan store opening. Photo: Maserati
Giovanni Soldini Maserati Milan Store Opening 2022
Giovanni Soldini, an Italian skipper, shows his support for the new Maserati Milan store opening. Photo: Maserati
Maserati Head of Design Klaus Busse Milan Store Opening 2022
Maserati Head of Design Klaus Busse was photographed at the brand’s Milan store opening. Photo: Maserati
Elisa Sednaoui Jon Kortajarena Model Maserati Milan Store Opening 2022
Models Elisa Sednaoui and Jon Kortajarena pose in the MC20 Cielo at the Maserati Milan store opening. Photo: Maserati
Maserati CEO Davide Grasso Milan Store Opening 2022
Maserati CEO Davide Grasso is pictured at the brand’s Milan store opening. Photo: Maserati