Mark Ronson brings his retro-inspired style to the most recent campaign of Lexus. The company collaborates with the music producer to launch its new LC coupe. Ronson discusses the partnership. He shares, "I always like to work with collaborators who are innovative and unique in and out of the studio."
The artist continues, "When I was approached by Lexus with the concept of this campaign and saw the new LC, it felt fresh and exciting. I was drawn to the idea of using music to inspire and create an experience around this car."
Head of Lexus Europe, Alain Uyttenhoven adds, "Mark Ronson is an iconic music producer behind some of the biggest hits of the decade and we couldn’t have thought of a better collaborator for the ‘Make Your Mark’ campaign."
Uyttenhoven continues, "The Lexus LC symbolizes the beginning of a new phase for Lexus, which is all about creating greater synergy between engineering and design. Who better to work with on this than Mark–a man who has made a significant contribution to the world of music through his incredible performances and collaborations."
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