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Louis Baines

Armani Exchange Summer Beats: The Ultimate Retro Fusion

Lookbooks

Armani Exchange Summer Beats: The Ultimate Retro Fusion

Etro is Ready to Wow with a Formal Spring

Lookbooks

Etro is Ready to Wow with a Formal Spring

Louis Baines Turns Heads in Fiorucci Pre-Spring ’23 Campaign

Campaigns

Louis Baines Turns Heads in Fiorucci Pre-Spring ’23 Campaign

Louis Baines Takes a Fall Journey with Golden Goose

Campaigns, Shoes, Shop Edits

Louis Baines Takes a Fall Journey with Golden Goose

Kit Butler Embraces a Mediterranean Summer with Mango

Campaigns

Kit Butler Embraces a Mediterranean Summer with Mango

Louis Baines Embraces a ‘Relaxed Confidence’ in Mango

Campaigns, Fashion

Louis Baines Embraces a ‘Relaxed Confidence’ in Mango

Chroma: Louis, Finnlay, Grace & Cosmo Model Smart Style for Massimo Dutti

Editorials

Chroma: Louis, Finnlay, Grace & Cosmo Model Smart Style for Massimo Dutti

Louis Baines Sports Fendi Fall ’21 Collection for HERO

Editorials

Louis Baines Sports Fendi Fall ’21 Collection for HERO

Simone & Raphael Rock Bold New Styles for Versace Spring Campaign

Campaigns, Fashion

Simone & Raphael Rock Bold New Styles for Versace Spring Campaign

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Keeping an eye on men’s fashion in all its forms, from runway shows to street-level trends. Just as much attention goes to grooming, with haircuts that matter, scents that stick, and everything else guys are sizing up in the mirror.

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