Versace returned to the Mediterranean for its Dylan Blue 2020 campaign, casting Louis Baines opposite Bella Hadid on the island of Cavallo between Corsica and Sardinia. Harley Weir captured the dusk frames, slowing Louis down in slicked wet hair, denim, and the Medusa-engraved gold pendant that doubles as the bottle’s coin motif, while Bella turned away in a sapphire crystal swimsuit and a heavy curb-link chain.
Gorka Postigo took the daylight set, shooting Louis flat on the sand with the bottle planted upright in front of him, then floating in clear shallows with the flacon balanced on his forehead and a Medusa-print white tee soaking through. The two photographers split the brief cleanly, Weir for the night fragrance and the gloss of a fragrance film, Postigo for the postcard logic of a flanker that sells on first sniff and a beach.
Versace Dylan Blue Fragrance Campaign
