H&M
From: Toyama Prefecture, Japan
Nationality: Japanese
Height: 6'2"
Hair: Black
Eyes: Brown
Hidetatsu Takeuchi
Hidetatsu Takeuchi is a Japanese model from Toyama Prefecture whose international runway career began with an exclusive appearance in Dior Men’s spring-summer 2020 show. A literature graduate raised in a family of kimono merchants, he moved to London in 2019 to pursue modeling.
In an interview with SMR Days, Hidetatsu recalled visiting agencies after completing four years of literature studies in Tokyo. Nine rejections preceded a meeting with casting director Cicek Michelle Yusuf, who scouted him. His first assignment was for Selfridges. “I was so amazed by the effort of the team to create a single shot,” he said.
His family’s business had already introduced him to clothing and the social customs surrounding it. Growing up in Toyama, he accompanied his father on business visits and learned about traditional Japanese culture. Modeling subsequently brought a different form of collaboration, from his Dior debut under Kim Jones to a shoot in Mykonos for SMR Days, where he contributed ideas for poses and photographs.
Dior provided an early international platform, followed by runway appearances for Bottega Veneta and Tom Ford. In 2019, Hidetatsu appeared in “New in Town,” a Fashionisto story photographed by Kay Sukumar. His advertising portfolio expanded too, including Dunhill’s festive 2020 campaign, alongside Babacar N’doye and Stas Zienkiewicz.
Magazine work has developed alongside those assignments, with appearances in 10 Men, Vogue Japan, and British GQ. Further advertising included the Tommy Hilfiger collaboration with Romeo Hunte, while Hermès’s summer 2025 campaign brought him together with photographer David Luraschi. These projects extended a career that began with a deliberate move from Japan to London, turning his ambition to model into work across international fashion houses and publications.
Collected Work
The Cold-Weather Wardrobe H&M Wants You to Own Now
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Bottega Veneta Exudes Effortless Style
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Denim Redefined: H&M’s Jeans Get Loose
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H&M Takes Aim at Effortless Cold-Weather Style
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Zara Man Proposes Neutral Tones This Autumn
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Hidetatsu Dons Chic Tailoring for Manifesto
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Take a Cue from Tommy Hilfiger’s Modern Prep Style
We get another look at Tommy Hilfiger’s spring 2022 men’s collection. Tommy Hilfiger enlists photographic team Petrovsky & Ramone to capture its
Scotch & Soda Channels Americana Style for Spring
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Tommy Hilfiger Unveils Festive Capsule
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