Luke Grimes is the New Face of Stetson Original

Luke Grimes fronts the Stetson Original cologne campaign. He wears a Stetson long-sleeved denim shirt and El Presidente 100x Premier cowboy hat.
Luke Grimes fronts the Stetson Original cologne campaign. He wears a Stetson long-sleeved denim shirt and an El Presidente 100x Premier cowboy hat. Photo: Blair Getz Mezibov / Stetson

For his latest role, Luke Grimes saddles up for Stetson. The Yellowstone star appears as the face of Stetson Original cologne. Grimes embodies the Stetson man as he takes to the famous Diamond Cross Ranch in Wyoming. With a history that spans four decades, Stetson Original proves timeless as Grimes represents the next generation of the Stetson man.

Riding a horse, Luke Grimes fronts the new Stetson Original cologne campaign.
Riding a horse, Luke Grimes fronts the new Stetson Original cologne campaign. Photo: Blair Getz Mezibov / Stetson

Luke Grimes for Stetson Original Cologne Campaign

Blair Getz Mezibov photographs Luke Grimes for the Stetson Original cologne campaign. Mezibov collaborates with creative director Donjiro Ban to bring Stetson’s rugged vision to life. Meanwhile, Evan Simonitsch styles Grimes, who wears a Stetson long-sleeve denim shirt and the refined El Presidente 100x Premier cowboy hat.

Stetson enlists actor Luke Grimes as the star of its Stetson Original cologne campaign.
Stetson enlists actor Luke Grimes as the star of its Stetson Original cologne campaign. Photo: Blair Getz Mezibov / Stetson

“Since its founding in 1865, the Stetson brand has stood for the best of the American spirit—honest, authentic, and independent—and we can think of no one better to embody those values than Luke Grimes,” shares Stetson president Xiao Li Tan. “He exudes strength and integrity on camera and off, and his passion for the West and longtime love of Stetson make him the embodiment of the modern Stetson man.”

From his upbringing in Ohio to his admiration of Stetson and his role as a modern Western icon, Luke Grimes is the perfect man to represent the brand. Stetson president Xiao Li Tan explains, “Luke represents the power of achieving your dreams on your own terms, and we’re thrilled to have him as part of the Stetson family.”

Stetson Original Cologne.
Stetson Original Cologne. Photo: Tatsuro / Stetson

“I grew up with Stetson. As an actor and musician, I value authenticity and craftsmanship, and Stetson embodies these values completely,” says Luke Grimes. “I was really drawn to the tagline of the campaign—’Be Your Own Legend.’ It’s about living authentically, being true to who you really are. Those are the types of people we call legends.”


Recent Updates

Making the case for stylish contrast, Dwyane Wade wears Versace's VE2251 sunglasses for the fashion brand's spring 2023 eyewear campaign.

Dwyane Wade is the Star of Versace’s Eyewear Campaign

Versace enlists the former professional basketball player Dwyane Wade as the star of its spring 2023 eyewear campaign for men ...
Read More
Sitting on a chair from Studio Stefanovicz, José Loreto wears silk shirt Dolce & Gabbana , pants Dior Men, shoes Zegna, and accessories Crayons Jewelry.

Jóse Loreto Sizzles in Designer Style for L’Officiel Hommes Brasil

José Loreto appears suave as he graces the cover of L'Officiel Hommes Brasil in a dapper brown ensemble from the ...
Read More
Maluma, Lee Minho, Matteo Berrettini, and Khaby Lame front BOSS' spring 2023 campaign.

Maluma, Min-ho, Berrettini & Lame Front BOSS Spring Campaign

BOSS is making a splash with its fresh spring-summer 2023 men's campaign. Featuring renowned celebrities, the German fashion brand delves ...
Read More
Shining in a gold sequin top and shimmering blazer, James Bay appears in Man About Town.

James Bay Rocks Bold Versace, Celine + More for Man About Town

The talented English singer-songwriter James Bay takes the spotlight in Man About Town's latest cover shoot, perfectly captured by photographer ...
Read More
Mr Porter Discovers the Allure of Murray Bartlett

Mr Porter Discovers the Allure of Murray Bartlett

Murray Bartlett is drawing considerable attention with his standout performances in The White Lotus, The Last of Us, and Welcome ...
Read More
Going sartorial, Måneskin poses in Gucci suits for their GOSSIP music video.

Måneskin Go Sartorial in Gucci for ‘GOSSIP’ Music Video

Italian rock band Måneskin is no stranger to the allure of Gucci. After gracing screens everywhere with their dramatic music ...
Read More