Lucky Blue Smith & Cameron Dallas Sport Denim for Penshoppe DenimLab Campaign

Lucky Blue Smith and Cameron Dallas star in Penshoppe's spring-summer 2017 DenimLab campaign. — Lucky Blue Smith and Cameron Dallas star in Penshoppe’s spring-summer 2017 DenimLab campaign.

Penshoppe puts the spotlight on its denim for its latest campaign. The Filipino brand reunites with Lucky Blue Smith and Cameron Dallas for the new advertisement. The social media savvy pair sports Penshoppe’s versatile denim fashions for the season. An effortless wardrobe comes together with denim jackets and slim jeans. Relaxed t-shirts complement the contemporary selection of denim.

Lucky Blue Smith & Cameron Dallas for Penshoppe Spring/Summer 2017 DenimLab Campaign

Cameron Dallas models a denim jacket, striped tee, and jeans for Penshoppe's spring-summer 2017 DenimLab campaign. — Cameron Dallas models a denim jacket, striped tee, and jeans for Penshoppe’s spring-summer 2017 DenimLab campaign.

American model Lucky Blue Smith stars in Penshoppe's spring-summer 2017 DenimLab campaign. — American model Lucky Blue Smith stars in Penshoppe’s spring-summer 2017 DenimLab campaign.

Penshoppe reunites with Cameron Dallas for its spring-summer 2017 DenimLab campaign.

Sporting Penshoppe denim, Lucky Blue Smith stars in the brand’s spring-summer 2017 DenimLab campaign.