The renowned keepall from Louis Vuitton is the star of the season’s campaign, launched by the French fashion label. The keepall has been a hallmark of Louis Vuitton since the 1930s and is simply iconic. Throughout the years, the keepall has effectively transitioned from Taiga and Taurillon leather to Damier and Graphite canvas, remaining a timeless design accessible to adaptation. The keepall is provided with chic new advertising as it continues its voyage.
Louis Vuitton Keepall Campaign
For its keepall campaign for men, Louis Vuitton enlists the help of photographer Vincent van de Wijngaard, who captures the images with his acute eye. Meanwhile, models Tim Schuhmacher, David Ge, and Shaun Dewet share the spotlight in front of the camera. The trio tackles a fashionable day out, dressed in Louis Vuitton and styled by Hannes Hetta.
According to Louis Vuitton, the keepall is a gorgeous travel companion for the contemporary traveler. It’s also symbolic of movement and freedom. This attitude resonates with van de Wijngaard’s photography, which follows Tim, David, and Shaun during a day while carrying a beautiful keepall from Louis Vuitton.