Louis Vuitton Makes a Case for Everyday Elegance with its Signature Keepall

The Fashionisto

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Published April 5, 2022

Louis Vuitton Keepall Campaign Men 2022 Tim Schuhmacher ModelPin
Tim Schuhmacher stars in Louis Vuitton’s keepall campaign.

The renowned keepall from Louis Vuitton is the star of the season’s campaign, launched by the French fashion label. The keepall has been a hallmark of Louis Vuitton since the 1930s and is simply iconic. Throughout the years, the keepall has effectively transitioned from Taiga and Taurillon leather to Damier and Graphite canvas, remaining a timeless design accessible to adaptation. The keepall is provided with chic new advertising as it continues its voyage.

Louis Vuitton Keepall Campaign Men 2022 David Ge Shaun Dewet ModelPin
Models David Ge and Shaun Dewet appear in Louis Vuitton’s new keepall campaign.

Louis Vuitton Keepall Campaign

For its keepall campaign for men, Louis Vuitton enlists the help of photographer Vincent van de Wijngaard, who captures the images with his acute eye. Meanwhile, models Tim SchuhmacherDavid Ge, and Shaun Dewet share the spotlight in front of the camera. The trio tackles a fashionable day out, dressed in Louis Vuitton and styled by Hannes Hetta.

Related: THE LOUIS VUITTON MAN IS ON THE MOVE WITH AEROGRAM COLLECTION

David Ge takes hold of one of Louis Vuitton's beloved keepalls for the brand's latest ad campaign.Pin
David Ge takes hold of one of Louis Vuitton’s beloved keepalls for the brand’s latest ad campaign.

According to Louis Vuitton, the keepall is a gorgeous travel companion for the contemporary traveler. It’s also symbolic of movement and freedom. This attitude resonates with van de Wijngaard’s photography, which follows Tim, David, and Shaun during a day while carrying a beautiful keepall from Louis Vuitton.

German model Tim Schuhmacher poses with one of Louis Vuitton's leather keepalls for the brand's 2022 campaign.Pin
German model Tim Schuhmacher poses with one of Louis Vuitton’s leather keepalls for the brand’s 2022 campaign.

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