Loro Piana sharpens its focus on evening elegance with its fall-winter 2024 collection, where minimalism meets sophistication. The campaign, fronted by Woosang Kim and captured by Annemarieke Van Drimmelen, paints a moody portrait of modern formality, anchored by a monochromatic palette.
Black and white dominate, with textures and tailoring doing the talking. The collection reflects Loro Piana’s meticulous craftsmanship, weaving a narrative of understated luxury.
Loro Piana Fall/Winter 2024 Evening Collection
One of the evening collection’s standouts is the white Spagna shirt, its upright collar crafted in poplin cotton—a refined detail that frames the ensemble with subtle precision. This crisp essential pairs with a double-breasted jacket in virgin wool, creating a timeless silhouette.
The tuxedo, a hallmark of evening sophistication, gets a modern edge by incorporating a silk polo neck. Adding depth, a fringed scarf in silk complements the look.
The campaign’s setting, with its marble, wood, and soft lighting, mirrors the collection’s restrained opulence, where everything works together in perfect balance. For Loro Piana, evening wear embodies the perfect fusion of classic elegance and contemporary design, a harmonious blend of past and present.
