Lewis Hamilton Sports Modern Eyewear for Police Collab ’20 Campaign

February 16, 2020
Lewis Hamilton fronts the campaign for his spring-summer 2020 Police eyewear collaboration.
Lewis Hamilton fronts the campaign for his spring-summer 2020 Police eyewear collaboration.

Six-time Formula One World Champion Lewis Hamilton takes up the limelight as he stars in a new campaign. Hamilton collaborates with eyewear brand Police for the season. The collection mirrors Hamilton’s own sense of style with a combination of classic and retro-inspired shapes with the most contemporary of trends, creating models with a strong and iconic design.

Related: Lewis Hamilton Links Up with Tommy Hilfiger for TommyxLewis Collection

Hamilton showcases choice styles from the collaboration as he poses for the accompanying campaign. British photographer Rankin captures Hamilton for the occasion. The images take inspiration for Hamilton’s motto, “Still I Rise,” with the advertisement viewed as a journey through the lens of “The Prince of World.”

Rankin discusses working with Hamilton: I’ve always wanted to collaborate with Lewis. His work ethic and bravery have forever impressed me. The photographer continues, From creative to production to the set design team who built the whole rooftop from scratch, this was a huge project, and the result really says it all.

Lewis Hamilton x Police Spring/Summer 2020 Campaign

Rocking shades from his Police eyewear collaboration, Lewis Hamilton stars in the new campaign.
Rocking shades from his Police eyewear collaboration, Lewis Hamilton stars in the new campaign.
Donning optical frames, Lewis Hamilton appears in the campaign for his Police eyewear collaboration.
Donning optical frames, Lewis Hamilton appears in the campaign for his Police eyewear collaboration.
Rankin photographs Lewis Hamilton for the racing driver's Police eyewear campaign.
Rankin photographs Lewis Hamilton for the racing driver’s Police eyewear campaign.
Racing car driver Lewis Hamilton collaborates with Police eyewear and stars in a new campaign.
Racing car driver Lewis Hamilton collaborates with Police eyewear and stars in a new campaign.
EXECUTIVE PRODUCER: HANNAH BELLIL
CREATIVE: JULIA SALOTTI
PRODUCER: JORDAN ROSSI
PRODUCTION ASSISTANT: LOUISE FLOOD
PRODUCTION DESIGNER: MARCO TURCICH
WARDROBE STYLIST: ALICIA
WARDROBE ASSISTANT: BRUTNY SAINT HILAIRE
GROOMER: YUKO FREDRIKSS