Six-time Formula One World Champion Lewis Hamilton takes up the limelight as he stars in a new campaign. Hamilton collaborates with eyewear brand Police for the season. The collection mirrors Hamilton’s own sense of style with a combination of
classic and retro-inspired shapes with the most contemporary of trends, creating models with a strong and iconic design.
Hamilton showcases choice styles from the collaboration as he poses for the accompanying campaign. British photographer Rankin captures Hamilton for the occasion. The images take inspiration for Hamilton’s motto, “Still I Rise,” with the advertisement viewed as a journey through the lens of “The Prince of World.”
Rankin discusses working with Hamilton:
I’ve always wanted to collaborate with Lewis. His work ethic and bravery have forever impressed me. The photographer continues,
From creative to production to the set design team who built the whole rooftop from scratch, this was a huge project, and the result really says it all.