Lenny Kravitz Rocks the World of Jaeger-LeCoultre

The Fashionisto

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Published April 27, 2023

Lenny Kravitz wears a Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon in pink gold for the brand's new campaign. Pin
For the brand’s new campaign, Lenny Kravitz wears a Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon in pink gold. Photo: Jaeger-LeCoultre

Jaeger-LeCoultre welcomes Lenny Kravitz as its newest brand ambassador, an artist whose unique blend of creativity and personal expression aligns seamlessly with Maison’s ethos. Kravitz’s unwavering dedication to his craft reflects the spirit of innovation and elegance that has long been associated with Jaeger-LeCoultre.

Lenny Kravitz for Jaeger-LeCoultre

Singer and actor Lenny Kravitz takes the spotlight in a new Jaeger-LeCoultre campaign. Pin
Singer and actor Lenny Kravitz takes the spotlight in a new Jaeger-LeCoultre campaign. Photo: Jaeger-LeCoultre

In her statement, Jaeger-LeCoultre CEO Catherine Rénier praised Kravitz’s ability to effortlessly traverse genres and artistic forms, making him the quintessential embodiment of Maison’s values and aesthetic. “We are delighted to have him represent our Maison,” noted Rénier. The collaboration between Jaeger-LeCoultre and Kravitz is a harmonious union of style and substance.

Ready for his close-up, Lenny Kravitz links up with Jaeger-LeCoultre.Pin
Ready for his close-up, Lenny Kravitz links up with Jaeger-LeCoultre. Photo: Jaeger-LeCoultre

Lenny Kravitz’s sartorial sensibilities are simply iconic, encompassing a brilliant interplay of vintage and contemporary influences that create an unmistakable rocker-boho vibe. Such is the impact of his signature style that it has found expression in a captivating ad campaign for Saint Laurent.

Jaeger-LeCoultre enlists Lenny Kravitz as its newest brand ambassador.Pin
Jaeger-LeCoultre enlists Lenny Kravitz as its newest brand ambassador. Photo: Jaeger-LeCoultre

A lifelong watch aficionado, Kravitz cultivated a fascination with timepieces from a young age, inspired by his father’s exquisite collection. His discerning eye and admiration for the intricacies of chronographs led him to amass a trove of vintage watches, with a particular fondness for those hailing from the 1960s and ’70s.

Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon timepiece in pink gold.Pin
Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon timepiece in pink gold. Photo: Jaeger-LeCoultre

In his debut for Jaeger-LeCoultre, Kravitz sports the Reverso Tribute Duoface Tourbillon in pink gold, a masterful creation showcasing a flying tourbillon and dual time-zone display. Speaking of the watch, Kravitz remarks, “It feels like it’s always been there,” highlighting its ability to adapt to his ever-changing moods and styles.

“You change moods, you change your vibe, and you take it and flip it over and a whole new thing happens,” he muses, encapsulating the transformative allure of the Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon.


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