Beats by Dre taps Kris Wu for its latest advertising spot. The Canadian-Chinese artist promotes the brand’s Beats Studio3 Wireless headphones. Fresh off a collaboration with Travis Scott on the track Deserve, Wu explores a vibrant city. Drowning out the noise, Wu immerses himself in his music. Wu also appears in images for Beats by Dre. Embracing streetwear style, Wu sports a purple hoodie and an on-trend track jacket.