Orlebar Brown’s summer 2024 collection is a seamless continuation of its spring narrative, with British actor Jonathan Bailey reprising his role as the radiant face of the brand. Captured by the lens of Jason Hetherington, the campaign unfolds under a sun-drenched aura, where Bailey embodies the ideal summer spirit.
Hetherington’s images reflect the season’s laid-back essence, highlighted by the natural, relaxed stances and settings that define the campaign’s visual story.
Jonathan Bailey for Orlebar Brown Summer 2024 Campaign
The attire showcased in the advertisement captures summer’s breezy, effortless vibe through a palette of soft blues, vibrant yellows, and lush greens, accentuated by the luxurious textures of silk and crochet knits.
Notably, the shirts steal the show—ranging from a dreamy stripe crochet knit shirt that exudes a tactile charm to a sumptuously printed silk shirt that adds luxury to the relaxed, resort-inspired style.
Orlebar Brown, with its latest offering, reaffirms its mastery of creating aspirational and attainable clothing. Through his compelling presence and the natural interplay with the elements—be it the casual juggle of lemons or a reflective moment against a rustic backdrop—Jonathan Bailey brings a personal touch to the season in a narrative of leisure, warmth, and timeless style.
