Jon Kortajarena embraces “big autumn energy” as he collaborates with M&S for its fall 2024 campaign. The charismatic model makes a statement in a streamlined lineup of contemporary essentials from the Autograph and M&S collections.
A structured check car coat, paired with dark twill trousers, injects heritage appeal into urban settings.
M&S Fall 2024 Campaign
Outerwear takes a confident leap forward with a shearling-collared aviator jacket. It’s a nod to the rugged allure immortalized by James Dean but spun with a fresh touch—styled with cream corduroy chinos that bring a soft contrast to the ensemble.
Knitwear becomes the anchor of fall layering with pieces like the merino wool dogtooth sweater, balancing timeless and striking. The geometric pattern evokes a sense of nostalgia, referencing the 1960s mod scene.
Trousers make their mark with versatility, moving from slim corduroy chinos to puppytooth-printed trousers. Each piece carries a rich texture that adds depth to the outfit, embodying fall’s rich and moody hues.
Jon Kortajarena’s styling here evokes a cinematic quality—think of a polished protagonist striding through London’s cobblestone streets, where old-world charm and modern sophistication collide.
The M&S campaign celebrates the spirit of autumn, capturing style in its most elegant and tactile form.
