After launching September 2017, Carl Edmond debuts its first campaign. The watch brand enlists Joel Kinnaman to star in its advertisement. Kinnaman steps into the role of Carl Edmond for the outing. The brand's founder Ali Nouri shares,
Carl Edmond is an adventurer, an explorer, a vagabond and a diplomat living a life extraordinary to the fullest deluxe. He continues,
I’d love to be more like Carl. Meanwhile, Kinnamon adds,
If I was stranded on a deserted island and could bring one thing only. I would bring Carl Edmond. And if it was the other way around. I would beg Carl to bring me.