Jimmy Choo Embraces London Cool for Fall 2024 Campaign

The Fashionisto

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Published September 25, 2024

Kit Butler wears Jimmy Choo’s Diamond Light/M II sneakers for the brand’s fall 2024 campaign.Pin
Kit Butler wears Jimmy Choo’s Diamond Light/M II sneakers for the brand’s fall 2024 campaign. Photo: Alessio Bolzoni / Jimmy Choo

Jimmy Choo’s fall 2024 campaign debuts with a stylish stroll. The advertisement stars Kit Butler, who embodies the brand’s signature blending of classic and contemporary aesthetics.

Captured against London’s urban playground, the campaign presents a fresh spin on classic footwear—where timeless elements clash with modern finesse. There’s an unmistakable energy as traditional silhouettes collide with contemporary textures, creating a narrative rooted in rock ’n’ roll.

Jimmy Choo Fall 2024 Campaign

Model Kit Butler takes a stylish stroll in Jimmy Choo’s Marlow Diamond loafers.Pin
Model Kit Butler takes a stylish stroll in Jimmy Choo’s Marlow Diamond loafers. Photo: Alessio Bolzoni / Jimmy Choo

Key highlights include the Diamond series, featuring the Marlow Diamond loafer and Diamond Derby shoe. Each plays on unexpected materials and inventive structures. The sharp lines, combined with a lustrous finish, give these pieces an attitude that feels rebellious yet refined.

Embracing a rocker aesthetic, Kit Butler dons Jimmy Choo’s Sammy/M boots for the fall 2024 advertisement.Pin
Embracing a rocker aesthetic, Kit Butler dons Jimmy Choo’s Sammy/M boots for the fall 2024 advertisement. Photo: Alessio Bolzoni / Jimmy Choo

Jimmy Choo’s accessories emphasize versatility. The Diamond Tote stands out, blending practicality with a touch of designer polish. Furthermore, the signature Sammy/M boot cements the brand’s seamless marriage of heritage and progressive design.

Kit Butler sports Jimmy Choo’s Diamond Maxi/M II sneakers for the brand’s fall 2024 advertisement.Pin
Kit Butler sports Jimmy Choo’s Diamond Maxi/M II sneakers for the brand’s fall 2024 advertisement. Photo: Alessio Bolzoni / Jimmy Choo

Photographed by Alessio Bolzoni and styled by Ben Schofield, the Jimmy Choo fall 2024 campaign doesn’t just tell a story; it lives it, capturing the brand’s roots in London while pushing the envelope forward.


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