Theory launches its fall-winter 2021 campaign entitled “In Pursuit of Tomorrow.” The fashion brand marries its commitment to minimal and timeless design with the progressive pursuit of purpose. As a result, Theory enlists actor and activist Jeremy Pope to start in its new advertisement.
Connecting with Theory for fall, Pope shares his commitment to My Brother’s Keeper, “an initiative that addresses education and workforce gaps facing boys and young men of color.” Pope explains, “It’s important for us to feel valued. To feel seen. To feel respected. To feel important.”
Sharing his message, Pope shares Theory’s platform for the season. Appearing in studio portraits, Pope appears before the lens of photographer Craig McDean. Meanwhile, George Cortina looks after styling for the classic outing.