The current face of Calvin Klein Eternity, actor Jake Gyllenhaal adds another fashion campaign to his resume. This time around, Gyllenhaal links up with Cartier to promote the Santos de Cartier watch. According to WWD, Gyllenhaal will star in a filmed campaign for the brand. Cartier explains,
Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man. They continue,
A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself. Jake Gyllenhaal reveals a new side to his talent with every film, performing a wide variety of roles. Cartier was drawn to his invincible style and fearless spirit.