Jaeger takes inspiration from vintage 1960s skiwear for its new Après Ski collection. The label utilizes color and stripes for an impactful range. The lineup brings together must-have knitwear, joggers, vests, and outerwear. Discussing the outing, Jaeger creative director, Sheila McKain-Waid shares, “The Après Ski collection was inspired by vintage 1960s Jaeger editorial and advertorial images.”
Related: Jaeger Takes to East London for Fall Campaign
Talking about the collection’s storied inspiration, McKain-Waid continues, “One of my favourite shots was taken by Norman Parkinson and shown at the recent 100 Years of Vogue exhibition. I loved the strong colours, bold graphics and subtle wit. Our collection was created with the same spirit of modernity and wit. From boldly striped knitwear to neon bright outerwear, these pieces are perfect for brightening grey winter skies.”
Jaeger 2016 Après Ski Collection
