Hugo Boss Taps Theo James for Fragrance Campaign

The Fashionisto


Published May 6, 2015

Theo James for Hugo BossPin
Theo James for Hugo Boss

People exclusively reveals actor Theo James as the latest celebrity face of Hugo Boss. The British actor, known for his role in the Divergent films, follows in the footsteps of Gerard Butler. Discussing his new role as brand ambassador, James shares, “I’m honored to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”