Timeless Cool: H&M’s Homage to ’90s Skater Fashion

The Fashionisto

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Published June 5, 2024

Daniil Kercz wears an H&M ribbed tank top with baggy denim carpenter shorts. Pin
Daniil Kercz wears an H&M ribbed tank top with baggy denim carpenter shorts. Photo: H&M

H&M taps into the latest trends with its new arrivals, reinterpreting skater and streetwear styles from the late 1990s to the early 2000s. The aesthetic is grounded in relaxed and oversized fits that nod to the past while aligning with contemporary trends.

H&M Skater Style

Exuding a skater vibe, Daniil Kercz sports H&M's boxy-fit washed t-shirt over a long-sleeve tee with baggy cargo jeans.Pin
Exuding a skater vibe, Daniil Kercz sports H&M’s boxy-fit washed t-shirt over a long-sleeve tee with baggy cargo jeans. Photo: H&M

Layered neutrals, like an oversized t-shirt paired with a long-sleeve tee, exemplify H&M’s skater look. Wide silhouettes in jeans and cargo pants are complemented by dropped tees, encapsulating the skater vibe the brand aims to evoke.

Rocking an oversized fit hoodie, Daniil Kercz also rocks H&M's loose denim cargo shorts. Pin
Rocking an oversized fit hoodie, Daniil Kercz also rocks H&M’s loose denim cargo shorts. Photo: H&M

H&M champions a timeless cool with a modern twist, ensuring each piece is as stylish as it is nostalgic. Standout pieces include baggy cargo shorts and chunky shoes, evoking a skater’s relaxed and youthful energy.

H&M channels skater style with its loose fit denim worker jacket and wide jeans.Pin
H&M channels skater style with its loose-fit denim worker jacket and wide jeans. Photo: H&M

H&M’s take on the Canadian tuxedo, featuring an unstructured form, highlights the brand’s ability to repurpose classic trends for today’s fashion landscape. The curated selection seamlessly blends nostalgia with modernity—showcasing the enduring appeal of skater fashion.


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