H&M Brings Warm Style with Heat Up Tech

The Fashionisto

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Published November 21, 2020

Thom Voorintholt sports a heat up tech vest from H&M.Pin
Thom Voorintholt sports a heat up tech vest from H&M.

H&M makes an addition to its seasonal style by introducing its men’s Heat Up Tech collection. The Swedish brand unveils layering pieces, which use Thermolite, a “lightweight technology for warmth without the bulk.” Available at H&M stores worldwide, the lineup offers thermal base layers to keep you warm throughout winter. Joggers also make the cut with modified ankles to keep the cold out.

Related: Jeenu Models Winter Neutrals for H&M

“Innovation is at the heart of what we do with menswear at H&M,” shares Head of Menswear design Ross Lydon. “Heat Up Tech with THERMOLITE® uses new technology for true functionality as well as that essential utilitarian look. These pieces will become the foundation of your cold-weather wardrobe, whatever your personal style.” Must-haves range from a pile zip-up vest to a fleece jacket and half-zip sweater.

H&M Heat Up Tech Collection

Front and center, Jean-Jacques Okaingi models a H&M heat up tech vest.Pin
Front and center, Jean-Jacques Okaingi models a H&M heat up tech vest.
Model Thom Voorintholt dons a Heat Up Tech half-zip pullover from H&M.Pin
Model Thom Voorintholt dons a Heat Up Tech half-zip pullover from H&M.
Jean-Jacques Okaingi sports Heat Up Tech layers by H&M.Pin
Jean-Jacques Okaingi sports Heat Up Tech layers by H&M.

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