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You are here: Home / Fashion / Campaigns / Hermès Embraces Fun in Bubbles for Spring ’22 Campaign
Spring/Summer 2022

Hermès Embraces Fun in Bubbles for Spring ’22 Campaign

Published on March 7, 2022
Model Taemin Park fronts Hermès' spring-summer 2022 men's campaign.
Model Taemin Park fronts Hermès’ spring-summer 2022 men’s campaign.

Hermès’ spring-summer 2022 ad presents its beautiful menswear in a straightforward and “lighthearted” manner, as the brand describes it. The French fashion house unveils charming visuals that represent a sudsy, bubble day adventure to generate a sense of nostalgia for youth. Taemin Park and Cheikh Dia are the season’s ecstatic heroes, and they appear together in this campaign.

Jack Davison photographs Cheikh Dia for Hermès' spring-summer 2022 men's campaign.
Jack Davison photographs Cheikh Dia for Hermès’ spring-summer 2022 men’s campaign.

Hermès Spring/Summer 2022 Campaign

Hermès has enlisted the services of photographer Jack Davison to shoot its spring 2022 men’s advertising campaign. Taemin and Cheikh are photographed in front of a bubble-filled set designed by Hervé Sauvage, as captured by Davison. During this time, a vivid blue sky and a play between light and shade create visually arresting photographs.

Related: FINNLAY EMBRACES A ‘NATURAL EASE’ FOR HERMÈS FALL CAMPAIGN

Taemin Park and Cheikh Dia share the spotlight for Hermès' spring-summer 2022 men's campaign.
Taemin Park and Cheikh Dia share the spotlight for Hermès’ spring-summer 2022 men’s campaign.

Stylist Brian Molloy curates the looks for Taemin and Cheikh for Hermes’ latest ad. The models exhibit a sense of natural ease as they wear soft tailoring and must-have leather jackets for the season. Hermès also promotes its stylish jewelry as well as an oversized tote bag.

Cheikh Dia appears in Hermès' spring-summer 2022 men's campaign.
Cheikh Dia appears in Hermès’ spring-summer 2022 men’s campaign.

Filed Under: Campaigns

  • Fashion Label : Hermès
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