Off the Grid: Lil Nas X, David Mayer de Rothschild & Miyavi Front Gucci Campaign

June 21, 2020
Lil Nas X stars in Gucci's Off the Grid campaign.
Lil Nas X stars in Gucci’s Off the Grid campaign.

Gucci goes “Off the Grid” for its latest campaign. The Italian fashion house uses the opportunity to unveil its first sustainable line. Alessandro Michele’s eco-friendly designs for Gucci includes “recycled, organic, bio-based, and sustainably sourced materials, including ECONYL®, made from regenerated Nylon coupled with solvent-free recycled polyester.” A diverse group of talents showcase the sustainable offering. Lil Nas X, David Mayer de Rothschild, and Miyavi appear before the lens of photographer Harmony Korine. The outing is accompanied by a video, which also features King Princess and Jane Fonda.

Related: The Ritual: Gucci Unveils Self-Portraits for Fall ’20 Campaign

Gucci ‘Off the Grid’ Campaign

David Mayer de Rothschild fronts Gucci's Off the Grid campaign.
David Mayer de Rothschild fronts Gucci’s Off the Grid campaign.
Miyavi appears in Gucci's Off the Grid campaign.
Miyavi appears in Gucci’s Off the Grid campaign.