Gucci goes “Off the Grid” for its latest campaign. The Italian fashion house uses the opportunity to unveil its first sustainable line. Alessandro Michele’s eco-friendly designs for Gucci includes “recycled, organic, bio-based, and sustainably sourced materials, including ECONYL®, made from regenerated Nylon coupled with solvent-free recycled polyester.” A diverse group of talents showcase the sustainable offering. Lil Nas X, David Mayer de Rothschild, and Miyavi appear before the lens of photographer Harmony Korine. The outing is accompanied by a video, which also features King Princess and Jane Fonda.
Related: The Ritual: Gucci Unveils Self-Portraits for Fall ’20 Campaign
Gucci ‘Off the Grid’ Campaign
