Gucci Collectors: Matïss Rucko, Fisher Smith + More Star in Fall ’18 Campaign

The Fashionisto

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Published July 3, 2018

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Updated February 15, 2023

Matïss Rucko and Cheikh Tall star in Gucci's fall-winter 2018 campaign.Pin
Matïss Rucko and Cheikh Tall star in Gucci’s fall-winter 2018 campaign.

Gucci celebrates the avid collector with its fall-winter 2018 campaign. Models Matïss Rucko, Cheikh Tall, and Fisher Smith come together for the advertisement. Appearing before the lens of photographer Glen Luchford, the trio enters designer Alessandro Michele’s quirky world. Posing in a series of eclectic images, the models wears statement looks styled by Jonathan Kaye. Meanwhile, Christopher Simmonds handles the campaign’s art direction.

Related: Gucci Reaches Peak Weird with Fall ’18 Collection

Gucci Fall/Winter 2018 Men’s Campaign

Fisher Smith fronts Gucci's fall-winter 2018 campaign.Pin
Fisher Smith fronts Gucci’s fall-winter 2018 campaign.
Italian fashion house Gucci makes a case for accessories with its fall-winter 2018 campaign.Pin
Italian fashion house Gucci makes a case for accessories with its fall-winter 2018 campaign.
Models Matïss Rucko and Fisher Smith appear in Gucci's fall-winter 2018 campaign.Pin
Models Matïss Rucko and Fisher Smith appear in Gucci’s fall-winter 2018 campaign.
Gucci depicts a fun bathroom scene as part of its fall-winter 2018 campaign.Pin
Gucci depicts a fun bathroom scene as part of its fall-winter 2018 campaign.
Glen Luchford photographs Gucci's fall-winter 2018 campaign.Pin
Glen Luchford photographs Gucci’s fall-winter 2018 campaign.
Hair: Paul Hanlon
Makeup: Yadim
Set Design: Gideon Ponte
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