![Gucci Fall Winter 2018 Campaign 001 Matïss Rucko and Cheikh Tall star in Gucci's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/07/Gucci-Fall-Winter-2018-Campaign-001.jpg)
Gucci celebrates the avid collector with its fall-winter 2018 campaign. Models Matïss Rucko, Cheikh Tall, and Fisher Smith come together for the advertisement. Appearing before the lens of photographer Glen Luchford, the trio enters designer Alessandro Michele’s quirky world. Posing in a series of eclectic images, the models wears statement looks styled by Jonathan Kaye. Meanwhile, Christopher Simmonds handles the campaign’s art direction.
Related: Gucci Reaches Peak Weird with Fall ’18 Collection
Gucci Fall/Winter 2018 Men’s Campaign
![Gucci Fall Winter 2018 Campaign 002 Fisher Smith fronts Gucci's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/07/Gucci-Fall-Winter-2018-Campaign-002.jpg)
![Gucci Fall Winter 2018 Campaign 003 Italian fashion house Gucci makes a case for accessories with its fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/07/Gucci-Fall-Winter-2018-Campaign-003.jpg)
![Gucci Fall Winter 2018 Campaign 004 Models Matïss Rucko and Fisher Smith appear in Gucci's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/07/Gucci-Fall-Winter-2018-Campaign-004.jpg)
![Gucci Fall Winter 2018 Campaign 005 Gucci depicts a fun bathroom scene as part of its fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/07/Gucci-Fall-Winter-2018-Campaign-005.jpg)
![Gucci Fall Winter 2018 Campaign 006 Glen Luchford photographs Gucci's fall-winter 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/07/Gucci-Fall-Winter-2018-Campaign-006.jpg)