First Look: Hunter Original Fall/Winter 2014 Campaign

The Fashionisto

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Published July 24, 2014

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Hunter Original Fall/Winter 2014-Debuting its first campaign, Hunter Original delivers a magical outing for fall. Enlisting a large cast that includes models Abiah Hostvedt, Roberto Sipos and Anders Hayward, Hunter Original celebrates the fun vibrant spirit of the brand. To bring a lively fall image to life, the brand turned to three photographers to capture the campaign. While Viviane Sassen shot the models in a London studio, two landscape photographers shot the backdrops on location in the Isle of Skye, Scotland.

Discussing the campaign, Hunter Original creative director Alasdhair Willis shares, “I wanted to deliver a campaign that expresses the energy of the new Hunter Original category. I wanted to do this while simultaneously remaining true to all the traditional touch points of the brand: the great British landscape, the challenges of extreme weather and journeys of discover – all explored through a fresh, relevant and modestly humorous creative treatment.”


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