Yorkdale Introduces New Fashion Santa for the Holidays

The Fashionisto

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Published November 29, 2016

Fashion Santa wears a red and black Valentino check jacket with a Givenchy leather backpack. Sitting on the back of a motorcycle, Santa also sports an Acne Studios turtleneck, John Varvatos leather boots, Dents driving gloves, Christian Dior aviator sunglasses, and Belstaff leather pants.Pin
Fashion Santa wears a red and black Valentino check jacket with a Givenchy leather backpack. Sitting on the back of a motorcycle, Santa also sports an Acne Studios turtleneck, John Varvatos leather boots, Dents driving gloves, Christian Dior aviator sunglasses, and Belstaff leather pants.

When it comes to fashion, a wise model once said, “As you know in fashion, one day you’re in. And the next day, you’re out.” The same even goes for Santa Claus. This year, Yorkdale Mall celebrates the holidays, bringing back Fashion Santa. However, 31-year-old model Adam Martin replaces last year’s campaign star, 53-year-old, Paul Mason. Martin connects with photographer Chris Nicholls and stylist Jimmy Moorhouse for the festive occasion. Fashion Santa taps into modern trends, donning a red and black wardrobe, which features brands such as Valentino and Dries Van Noten.

Related: Fashion Santa | Paul Mason Talks Style + Modeling

Yorkdale Fashion Santa 2016 Campaign

Embracing a modern edge, Fashion Santa wears a red Canada Goose parka with a Dsquared2 denim jacket and jeans. He complements his cool look with Dents driving gloves, a Hugo Boss dress shirt and a tie by John Varvatos. Santa wears Moncler sunglasses and Club Monaco mountain hiker boots as well.Pin
Embracing a modern edge, Fashion Santa wears a red Canada Goose parka with a Dsquared2 denim jacket and jeans. He complements his cool look with Dents driving gloves, a Hugo Boss dress shirt and a tie by John Varvatos. Santa wears Moncler sunglasses and Club Monaco mountain hiker boots as well.
On the move, Fashion Santa sports a Dries Van Noten embroidered coat, Jimmy Choo red high top sneakers, a T by Alexander Wang pullover, and Palm Angels track pants. The jovial legend also carries a Burberry leather backpack.Pin
On the move, Fashion Santa sports a Dries Van Noten embroidered coat, Jimmy Choo red high top sneakers, a T by Alexander Wang pullover, and Palm Angels track pants. The jovial legend also carries a Burberry leather backpack.
Checking his messages, Fashion Santa is chic in a Moncler red and black poncho scarf with a John Varvatos henley. Fashion Santa also rocks Trafalgar suspenders with Dsquared2 joggers, Balenciaga sneaker boots, and Paul Smith glasses.Pin
Checking his messages, Fashion Santa is chic in a Moncler red and black poncho scarf with a John Varvatos henley. Fashion Santa also rocks Trafalgar suspenders with Dsquared2 joggers, Balenciaga sneaker boots, and Paul Smith glasses.

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