When it comes to fashion, a wise model once said, “As you know in fashion, one day you’re in. And the next day, you’re out.” The same even goes for Santa Claus. This year, Yorkdale Mall celebrates the holidays, bringing back Fashion Santa. However, 31-year-old model Adam Martin replaces last year’s campaign star, 53-year-old, Paul Mason. Martin connects with photographer Chris Nicholls and stylist Jimmy Moorhouse for the festive occasion. Fashion Santa taps into modern trends, donning a red and black wardrobe, which features brands such as Valentino and Dries Van Noten.