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Yves Saint Laurent - French Fashion House

Yves Saint Laurent or Saint Laurent is a French fashion house. The label was founded in 1961 by Yves Saint Laurent and Pierre Bergé. Headquartered in Paris, France, the French brand is one of the world's top luxury labels. Laurent contributed to the popularity of safari jackets and the beatnik aesthetic. In a modern context, YSL was reimagined, beginning with the 1997 appointment of Hedi Slimane.

The designer relaunched YSL Rive Gauche Homme, before leaving the label two years later to star Dior Homme. After Tom Ford's glamorous tenure between 1999 and 2004, designer Stefano Pilati married Yves Saint Laurent's tailored DNA with a relaxed approach to menswear.

Replacing Pilati in 2012, Slimane returned to the label and rebranded it Saint Laurent. Bringing back a skinny aesthetic, Slimane re-popularized a lean rock 'n' roll inspired aesthetic. Slimane departed the French fashion house in 2016 and was replaced by Anthony Vaccarello.

Vinnie Woolston reunites with Yves Saint Laurent for the new L'Homme Le Parfum fragrance campaign.

Vinnie Returns as Face of Yves Saint Laurent L’Homme Le Parfum

A favorite face of Yves Saint Laurent fragrances, model Vinnie Woolston returns for a new campaign. He reunites with the French brand as the star of its advertisement for its ...
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Tae Makes a Statement in Saint Laurent for GQ Korea

Tae Makes a Statement in Saint Laurent for GQ Korea

On the heels of a story for Dazed Korea, model Tae Min Park is back in the spotlight. This time around, Tae links up with GQ Korea for a fashion ...
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Aiden, Raimundo + More Rock Saint Laurent for HERO

Aiden, Raimundo + More Rock Saint Laurent for HERO

HERO magazine channels a dark teenage spirit with a fashion spread dedicated to Saint Laurent. The British publication features menswear from Anthony Vaccarello's spring-summer 2020 collection for the fashion house ...
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Ezra Miller fronts Saint Laurent's spring-summer 2020 campaign.

Ezra Miller Rocks All Black for Saint Laurent Spring ’20 Campaign

Rami Malek is not the only actor to link up with Saint Laurent for spring-summer 2020. The French fashion house also enlists Ezra Miller as the face of its seasonal ...
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Ethan Haddad Models Saint Laurent for Replica Man

Ethan Haddad Models Saint Laurent for Replica Man

Ethan Haddad is a glamorous vision in black as he hits the studio for an editorial. Sergei Pavlov photographs Ethan for Replica Man magazine. Pavlov utilizes black and white photography ...
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Tim Schuhmacher wears a twill bouclé sequin jacket and pants with a shirt, tie, sunglasses, bracelet, and patent leather oxfords by Saint Laurent.

Tim, Jules + More Make a Statement in Saint Laurent for Holt Renfrew

Holt Renfrew embraces a "Mystical Bohemia" as the retailer highlights pieces from Saint Laurent's spring-summer 2020 men's collection. Models Tim Schuhmacher, Jules Horn, and Mats Van Snippenberg pose for studio ...
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Sporting a fedora, Rami Malek stars in Saint Laurent's spring-summer 2020 campaign.

Rami Malek Fronts Saint Laurent Spring ’20 Campaign

Actor Rami Malek adds another luxury campaign to his resume with the spring-summer 2020 season. The Bohemian Rhapsody star connects with Saint Laurent for an advertisement lensed by photographer David ...
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Erin Mommsen is a chic vision in sharp tailoring from Saint Laurent.

Moonlight in Paris: Erin Mommsen Dons Sharp Style from Saint Laurent

Erin Mommsen reunites with Saint Laurent for an elegant holiday affair. Starring in an outing entitled "Moonlight in Paris," Erin joins model Aylah Petersone. Photographer Cameron McCool captures the shoot, ...
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Louis & Lukas Star in Moody Story for H Magazine

Louis & Lukas Star in Moody Story for H Magazine

Models Louis Goeckenjan and Lukas Gomann embrace a moody demeanor as they take to the pages of H magazine with a story lensed by photographer Zeb Daemen. The pair ventures ...
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Erin Mommsen stars in Saint Laurent's spring-summer 2020 campaign.

Erin Mommsen Rocks Denim for Saint Laurent Spring ’20 Campaign

Saint Laurent embraces relaxed vibes with its first campaign of spring-summer 2020. A laid-back attitude takes off on the heels of the brand's runway show in Malibu. The French fashion ...
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