Yves Saint Laurent - French Fashion House

Yves Saint Laurent or Saint Laurent is a French fashion house. The label was founded in 1961 by Yves Saint Laurent and Pierre Bergé. Headquartered in Paris, France, the French brand is one of the world's top luxury labels. Laurent contributed to the popularity of safari jackets and the beatnik aesthetic. In a modern context, YSL was reimagined, beginning with the 1997 appointment of Hedi Slimane.

The designer relaunched YSL Rive Gauche Homme, before leaving the label two years later to star Dior Homme. After Tom Ford's glamorous tenure between 1999 and 2004, designer Stefano Pilati married Yves Saint Laurent's tailored DNA with a relaxed approach to menswear.

Replacing Pilati in 2012, Slimane returned to the label and rebranded it Saint Laurent. Bringing back a skinny aesthetic, Slimane re-popularized a lean rock 'n' roll inspired aesthetic. Slimane departed the French fashion house in 2016 and was replaced by Anthony Vaccarello.

Adam Levine for Yves Saint Laurent Y fragrance

YSL Enlists Adam Levine as Digital Ambassador for its Y Fragrance

Yves Saint Laurent recently rolled out its new campaign for its Y fragrance. The official print advertising features its own cast. However, the French brand looks to Adam Levine as ...
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Saint Laurent Does Essential Black for Spring '18 Collection

Saint Laurent Does Essential Black for Spring ’18 Collection

Anthony Vaccarello makes a simple proposal for his Saint Laurent man. Approaching the fashion house's spring-summer 2018 collection, Vaccarello does not steer far from the label's aesthetic established by Hedi ...
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Yves Saint Laurent Taps 3 Stars for Y Fragrance Campaign

Yves Saint Laurent Taps 3 Stars for Y Fragrance Campaign

Yves Saint Laurent presents its new fragrance Y with a new advertising campaign. The fragrance takes inspiration from the brand's iconic white t-shirt and black jacket. Representing the freshness and ...
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Rocking a leather jacket, Vincent Gallo stars in Saint Laurent's spring-summer 2018 campaign.

Vincent Gallo Rocks Leather for Saint Laurent Spring ’18 Campaign

There's a new sheriff in town when it comes to Saint Laurent's latest campaign. The French fashion house enlists Vincent Gallo as its muse for spring-summer 2018. The actor, musician, ...
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Fashion's Modern Obsession with Reinvention: From Saint Laurent to Gucci

Fashion’s Modern Obsession with Reinvention: From Saint Laurent to Gucci

When it comes to modern menswear, Yves Saint Laurent kicked off a trend of reinvention with its appointment of Hedi Slimane. Although, Slimane's stint at the French fashion house didn't ...
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Forward highlights fall-winter 2017 fashions by Saint Laurent.

New Arrivals: Saint Laurent’s Cool Fall ’17 Essentials

Saint Laurent Fall/Winter 2017 Men's Arrivals It's time to review your fall wishlist and Saint Laurent should be at the top of it. California-based retailer Forward has plenty of covetable ...
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Forward highlights its fall 2017 men's arrivals from Saint Laurent.

Get the Look: Saint Laurent’s Casual Fall Military Style

Saint Laurent Fall 2017 Men's Arrivals Forward is parading out its latest fall arrivals and Saint Laurent is among the featured brands. One standout from the Parisian label is a ...
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July 2017: Spotted in Sydney, Australia, Justin Bieber wears a Saint Laurent shearling hooded jacket.

Justin Bieber Steps Out in Sydney Wearing Saint Laurent

No stranger to Saint Laurent fashions, Justin Bieber is on track to an early fall. The Canadian singer was recently spotted in Sydney, Australia. It's here that Bieber wore the ...
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April 2017: Maluma sports a Saint Laurent star print shirt and silver metallic boots for the Billboard Latin Conference.

Maluma Attends Billboard Latin Conference, Rocks Saint Laurent

Singer Maluma recently attended the 2017 Billboard Latin Music Conference. While the artist spoke about managing social media as a growing performer, we couldn't help but notice his outfit. The ...
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Lana Del Ray and The Weeknd appear in a promo image for their single, Lust for Life.

Lust for Life: The Weeknd Joins Lana Del Ray, Wears Saint Laurent

Lana Del Rey is back and a new album is on the horizon. The singer links up with The Weeknd for her single, Lust for Life. Posing with Lana for ...
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