Tennis player Novak Djokovic steps into a new role as the face of Lacoste. The French brand shows a passing of the torch from René Lacoste to Djokovic with an advertising campaign. A regular collaborator of Lacoste, Jacob Sutton photographs the outing. In addition to being a face of the brand, Djokovic has an exclusive eponymous clothing line by Lacoste. Wearing the range on … [Read more...] about Novak Djokovic Fronts New Lacoste Campaign
Lacoste - French Fashion Brand
Lacoste is a French fashion brand, which was founded by René Lacoste and André Gillier in 1933. The label is known for its crocodile logo, which is derived from René Lacoste. Noting his intensity on the court, the tennis player was nicknamed the Crocodile by his fans. While Lacoste originally became known for its white polo shirt, the company also produces footwear, perfume, eyewear, leather goods, and ready to wear.
Lacoste most noticeably brings back baggy pants as the brand champions 90s style for its fall-winter 2017 men's collection. Creative director Felipe Oliveira Baptista looks to René Lacoste's background in the aircraft industry, as well as his own father's career as a pilot for inspiration. Related: Lignes de Court | Lacoste Does Tennis Inspired Leisure Bringing in an … [Read more...] about Lacoste Brings the 90s Back with Aviator Inspired Fall ’17 Collection
Taking a note from its storied heritage, Lacoste pays tribute to the tennis court with its spring-summer 2017 collection. Leisure reigns as smart athletic influenced styles come together. Models Abiah Hostvedt and Sven de Vries bring life to the outing. Related: Lacoste Takes Us to Capri for Relaxed Spring '17 Outing Embracing quirky poses, the models highlight Lacoste's … [Read more...] about Lignes de Court: Lacoste Does Tennis Inspired Leisure
Taking to the catwalk during New York Fashion Week for its spring-summer 2017 runway show, Lacoste presented a splash of Capri. Inspired by the idea of a tennis match at the Villa Malaparte, stylized ideas of elegance, comfort, and sensuality come together. Lacoste creative director, Felipe Oliveira Baptista embraces terrycloth, fleece, and mesh for the season. The materials … [Read more...] about Lacoste Takes Us to Capri for Relaxed S/S 2017 Outing
DNCE recently appeared on The Today Show to perform their new song, Body Moves. Putting on quite the show, the whole band embraced a black & white aesthetic. DNCE frontman Joe Jonas stole a style note from his brother Nick and wore a look from Dior Homme. The Cake by the Ocean singer wore a black and white jacquard Unknown Appearance wool sweater with black cotton denim … [Read more...] about Joe Jonas Performs with DNCE, Sports Black & White Dior Homme