Jimmy Choo is a British fashion brand, which was established by Tamara Mellon and Jimmy Choo in 1996. The luxury label easily rose to prominence with cultural influences such as Princess Diana’s love for the brand to Sarah Jessica Parker’s Sex and the City character, Carrie Bradshaw. 2011 marked the year that Jimmy Choo launched its men’s line. The successful debut was followed by a men’s fragrance in 2014.