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Hugo Boss

Liam Payne Stars in HUGO Now Fragrance Campaign

Campaigns, Celebrity, Cologne

Liam Payne Stars in HUGO Now Fragrance Campaign

HUGO Launches David Bowie Capsule Collection

Fashion, Lookbooks

HUGO Launches David Bowie Capsule Collection

Alton Mason Hits the Dancefloor for HUGO Holiday ’19 Campaign

Campaigns

Alton Mason Hits the Dancefloor for HUGO Holiday ’19 Campaign

Jason Anthony Sports Navy BOSS Style for Bloomingdale’s

Lookbooks

Jason Anthony Sports Navy BOSS Style for Bloomingdale’s

Erik & Oumar Star in BOSS x Meissen Holiday Campaign

Campaigns

Erik & Oumar Star in BOSS x Meissen Holiday Campaign

HUGO Captures Spirit of Young Berlin with Spring ’20 Collection

Lookbooks

HUGO Captures Spirit of Young Berlin with Spring ’20 Collection

BOSS Embraces a Pop of Color with Spring ’20 Collection

Lookbooks

BOSS Embraces a Pop of Color with Spring ’20 Collection

Arthur Gosse Sports Key BOSS Outerwear

Fashion, Lookbooks

Arthur Gosse Sports Key BOSS Outerwear

HUGO Plays with Shapes for Spring ’20 Editorial Collection

Lookbooks

HUGO Plays with Shapes for Spring ’20 Editorial Collection

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Keeping an eye on men’s fashion in all its forms, from runway shows to street-level trends. Just as much attention goes to grooming, with haircuts that matter, scents that stick, and everything else guys are sizing up in the mirror.

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