HUGO takes us backstage for a look at its spring-summer 2020 men’s collection. Just like its editorial lineup, models Elias de Poot and Benjamin Olisah are front and center for the occasion. Paying a nod to its roots, HUGO revisits its 1993 founding with a sporty aesthetic. A mix of bright and muted colors come together to represent a young Berlin. Continuing a juxtaposition of casual sportswear and tailored suiting, HUGO mixes and matches wardrobe fundamentals. In one look, the German brand pairs a leather jacket with pinstripe trousers. In another ensemble, an oversized rugby shirt joins pleated pants. Altogether, the season serves up a fun approach to style with a retro appeal.
HUGO Spring/Summer 2020 Men’s Collection
