Fear of God is a Los Angeles-based label. The brand was founded in 2012 by designer Jerry Lorenzo. With fans such as Justin Bieber, Fear of God is a popular label that fuses nineties grunge style elements with a modern hip-hop aesthetic. Offering a fresh spin on the prevalent streetwear trend, Fear of God is known for its ripped denim, plaid shirts, bomber jackets, and bold items such as the kilt.