Fall 2009 | Lagom

The Fashionisto


Published September 10, 2009


Swedish label Lagom transitions into fall with their signature sharp, but subtle lines. Inspired by “Nordic melancholy and American gang culture”, a minimalistic personality is interjected into comfortable basics, showcasing a collection that is unassuming, but with character. Moving beyond its season appropriate color palette, the range takes elements from nature and works them into pieces in a way that is surprisingly organic. An instance is when a pant and jacket ensemble takes its pattern from the snow flocked branches of winter. The look is charming without pretense. Altogether, the collection provides a safe haven of relaxed garments that embrace a side of life that is easier, without complications.


Pictures from Hypebeast

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