Emporio Armani takes to Europe as its playground for spring-summer 2018. The Italian brand street casts its new campaign. Looking to people of different ages and backgrounds, Emporio Armani captures a diverse outing. Photographers Ben Weller, Mark Peckmezian, and Pawel Pysz shoot the images. Discussing the advertisement, Emporio Armani says,
The uniqueness of every character portrayed is expressed in a brief, ironic, personal description. The campaign is united by one common slogan: Everyone has a different story…and everyone wears Emporio Armani.