In a new editorial, How to Spend It from The Financial Times looks at the sleepwear trend and how it has permeated into the world of tailoring. Throughout the fashion shoot, titled “Way Past Bedtime,” as model Guylian Masson takes the spotlight, more and more influences are revealed. The up-and-coming talent dresses in designer looks that combine elements of pajamas and suits in a playful manner.
Leon Mark’s photographs of the lively outing to bring the story to life with vibrant color. Mark links up with Guylian to photograph the model in a variety of natural poses. Meanwhile, Felix Gesnouin is the set designer for the occasion, adding more color for good measure.
Stylist Evens JP Mornay commands the story’s wardrobe with looks that are both unique and memorable. Although the silhouette is relaxed, the colors and patterns used in the ensembles add a sense of spontaneity. Prada, Valentino, and Saint Laurent are just a few of the names on the list of featured labels.