Munich’s Pinakothek der Moderne serves as the setting for Mr Icon’s latest fashion editorial. The stylish outing brings together model Frederik Ruegger and photographer Max von Treu. Striking light patterns by von Treu mirror Pinakothek der Moderne’s clean lines. Meanwhile, von Treu captures Frederik in fresh spring looks styled by Clark Parkin. Taking up the spotlight, Frederik inspires in a sophisticated wardrobe. Monochromatic ensembles dominate as Parkin outfits Frederik in standout sweaters, suits, and more. Front and center, Frederik wears luxury labels like Prada, Salvatore Ferragamo, and Etro.
Casting by Martin Freimoser