Dsquared2’s Beach & Underwear Ads Embody Summer 2024

The Fashionisto

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Published May 20, 2024

Dsquared2 Spring Summer 2024 Beachwear Campaign 001Pin
Models Timo Pan and Josh McGregor star in Dsquared2’s spring-summer 2024 beachwear campaign. Photo: Milan Vukmirovic / Dsquared2

Dsquared2 presents its spring-summer 2024 beachwear and underwear campaigns, vibrant with energy and bold silhouettes that capture summer’s playful, sun-soaked spirit. Models Josh McGregor and Timo Pan star in the lively advertisement, posing for photographer Milan Vukmirovic.

Dsquared2 Spring/Summer 2024 Beachwear & Underwear Campaigns

Dsquared2 Spring Summer 2024 Beachwear Campaign 005Pin
Josh McGregor fronts the Dsquared2 spring-summer 2024 beachwear campaign. Photo: Milan Vukmirovic / Dsquared2

Dsquared2’s beachwear collection features daring cuts and playful designs, ideal for sun-kissed days. Bright colors and dynamic patterns bring a youthful energy, while sleek silhouettes ensure a modern look. The fashion brand offers versatility and style, perfect for lounging or active pursuits.

Dsquared2 Spring Summer 2024 Underwear Campaign 003Pin
Timo Pan and Josh McGregor appear in Dsquared2’s spring-summer 2024 underwear campaign. Photo: Milan Vukmirovic / Dsquared2

The underwear campaign transitions to an intimate home atmosphere, where the boundaries between comfort and fashion blur. Here, Dsquared2’s thoughtful designs respond to the modern desire for pieces that feel amazing and make a stylish statement, redefining the notion of lounging in luxury.

The Rolling Stones brief, a standout item, merges iconic rock ‘n’ roll imagery with contemporary design.

Dsquared2 Spring Summer 2024 Underwear Campaign 001Pin
Dsquared2 enlists Josh McGregor to lead its spring-summer 2024 underwear campaign. Photo: Milan Vukmirovic / Dsquared2

Altogether, Dsquared2’s spring-summer 2024 campaigns champion individuality and self-expression. The brand masterfully balances bold, statement-making beachwear with comfortable, stylish underwear that embodies the carefree summer spirit.


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