
Paul Smith’s fall-winter 2026 campaign dresses for adulthood, then takes the afternoon off. Photographed by Samuel Bradley, model Vasko Luyckx moves through New York with the ease of someone who likes wearing a tie but has no particular interest in getting to the office. That attitude gives the collection’s ’90s reference its appeal.
The roomy tailoring and long coats suggest a grown-up wardrobe, while Ben Schofield’s styling keeps it loose enough for a day spent wandering. Full trousers are central to that balance, lending a shirt and tie an easy bearing and giving an ecru cotton-and-merino Henley a little more authority.
Tucked in and finished with an eyelet belt, the Henley feels as dressed as the tailoring, even when Vasko is swinging from a lamppost. Bradley’s playful street scenes take their cue from this freedom of movement, turning the city into a place for small diversions. A long stride becomes a leap; an errand involves a trolley piled with bagels. The pleasure is in seeing clothes associated with responsibility put to such cheerfully unproductive use.
Paul Smith Fall/Winter 2026 Campaign












The playful approach to tailoring also runs through Paul Smith’s Sometimes, Always, Never edit with Walton Goggins, which turns suit-buttoning etiquette into an occasion for country-house mischief.





