Launching the campaign for its debut fragrance Dirk, fashion brand Dirk Bikkembergs remains true to its sporty DNA. An athletic vision, model Ignacio Ondategui fronts Dirk’s advertisement as the cologne’s leading man. Aimed at men that share a modern affinity for sports and style, Dirk leads with the idea: “Be strong. Be wild. Be the man who fights for his goals, inside and outside the playground.” The dynamic new scent features a punch of green apple, bergamot and pink pepper, hit with geranium, tonka beans and orange blossom. Dirk’s base consists of animalistic notes, benzoin and vetiver.