Dior Men Captures a Parisian Flair with Winter Campaign

October 19, 2022
Dior Men Campaign Winter 2022
Models Jie Zheng, Alex Khristenko, Suma Nicolau, and Viktor Krohm front Dior Men’s winter 2022 campaign. Photo: Rafael Pavarotti / Dior Men

The artistic director of Dior MenKim Jones, aims to combine the past and present with a love letter to Paris and French fashion for winter. Jones revisits the house codes of Christian Dior to create ensembles that are simultaneously classic and contemporary. The collection’s ethos translates to a dreamlike advertising campaign photographed by Rafael Pavarotti.

Dior Men Campaign Winter 2022 Suma Nicolau Model
Suma Nicolau is a dandy vision for Dior Men’s winter 2022 campaign. Photo: Rafael Pavarotti / Dior Men

Dior Men Winter 2022 Campaign

Through the brand’s winter 2022 campaign, creative director Ronnie Cooke-Newhouse partners with Rafael Pavarotti to bring Dior Men’s Parisian vision to reality. The advertising features models Alex KhristenkoIndiana Van’t SlotJie ZhengSuma Nicolau, and Viktor Krohm. The models pose before backdrops depicting notable locations. For instance, the advertisement shows the Alexandre-III bridge, which represents the convergence of the past, present, and future.

Dior Men Campaign Winter 2022 Indiana Van't Slot Model
Indiana Van’t Slot embraces chic style for Dior Men’s winter 2022 campaign. Photo: Rafael Pavarotti / Dior Men

Kim Jones shows a tailored wardrobe for winter, including key pieces such as a reinterpretation of the Bar jacket as a long coat. The traditional leopard print is applied to statement pieces such as the cape for added flair. Berets complement numerous Dior Men outfits. The Dior Men winter ad campaign features the Saddle bag and the Dior Corolle tote for additional accessories. Furthermore, the Tokio and Milano sandals from the Dior by Birkenstock collaboration appear.

Dior Men Campaign Winter 2022 Jie Zheng Model
Jie Zheng fronts Dior Men’s winter 2022 campaign. Photo: Rafael Pavarotti / Dior Men
Dior Men Campaign Winter 2022 Viktor Krohm Model
Viktor Krohm wears black-framed glasses for Dior Men’s winter 2022 campaign. Photo: Rafael Pavarotti / Dior Men
Dior Men Campaign Winter 2022 Alex Khristenko Model
Alex Khristenko stars in Dior Men’s winter 2022 campaign. Photo: Rafael Pavarotti / Dior Men