Joe Jonas Leads Cast for Diesel’s Spring Ads

January 10, 2016
Joe Jonas and Kiko Mizuhara for Diesel Spring/Summer 2016 Campaign
Joe Jonas and Kiko Mizuhara for Diesel Spring/Summer 2016 Campaign

Diesel Spring/Summer 2016 Campaign

Diesel taps DNCE frontman Joe Jonas to star in its spring-summer 2016 advertising campaign. Wearing a leather biker jacket and patterned button-down, Jonas appears in the advertisement alongside model and actress Kiko Mizuhara. Model Trevor Signorino also appears in the campaign, wearing Diesel’s underwear.

Continuing the brand’s digital theme, thanks to artistic director Nicola Formichetti, the outing embraces a young attitude with hashtags, brief messages and custom emojis that feature Diesel’s spring fashions. Discussing the campaign with i-D, Formichetti shared, “I wanted to dissect the idea of digital culture. We’re all obsessed, we’re crazy in love and hate with social media and I just wanted to do something that was fun.”

Related: Diesel Spring/Summer 2016 Men’s Collection

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Models Grace Mahary and Trevor Signorino for Diesel Spring/Summer 2016 Underwear Campaign
Sang Woo Kim for Diesel Spring/Summer 2016 Campaign
Sang Woo Kim for Diesel Spring/Summer 2016 Campaign

Nick Jonas x Diesel

Joe Jonas wears a Diesel Black Gold biker jacket with trousers.
Posing for pictures at Diesel Black Gold’s spring-summer 2016 show, Joe Jonas wears a leather biker jacket with plaid trousers.

Starring in Diesel’s spring-summer 2016 campaign is not Joe Jonas’ first outing for the brand. Jonas was a front row guest at Diesel Black Gold’s spring show and was recently outfitted by Diesel as he toured with his new pop group DNCE.

Joe Jonas performs with DNCE in Diesel
Joe Jonas performs with DNCE in Diesel

Shop Diesel’s Latest Men’s Arrivals

Diesel New Sonora Western Style Denim Shirt
Diesel New Sonora Western Style Denim Shirt

At Diesel’s core is a simple style philosophy that gravitates towards timeless designs. Embracing a certain casualness, Diesel’s latest arrivals at Nordstrom include a leather moto racing jacket and its innovative slim-fit denim jogger pants.

Diesel Roshi Leather Moto Racing Jacket
Diesel Roshi Leather Moto Racing Jacket
Diesel Spender Slim-Fit Denim Jogger Pants
Diesel Spender Slim-Fit Denim Jogger Pants
Diesel UMBX Hero Boxer Underwear
Diesel UMBX Hero Boxer Underwear

Shop Diesel on Nordstrom.com.