Diego Miguel Fronts Dsquared²’s Potion Blue Cadet Fragrance Campaign

April 1, 2013


The Color of Seduction-Inspired by the blue cadet color, Canadian twins Dean and Dan Caten translate this shade in a new olfactory experience, named Potion Blue Cadet, which is a new masculine scent that extends Dsquared²’s Potion fragrances collection. To front the advertising campaign of the new scent, the brand enlists once more Brazilian model Diego Miguel, who previously appeared in Potion’s first advertisements. Lounging in a black & white image, Diego embodies the concept of charismatic man, who highlights his innate charm with fresh and aromatic notes, selected by perfumer Mathilde Bijaoui.