Beckham Takes The Super Bowl–Continuing his longstanding collaboration with Swedish retailer H&M, David Beckham and his Bodywear line will be featured in a new commercial to air during the second quarter of the Super Bowl. In an industry first, viewers with select Samsung Smart TVs will be able to buy pieces from Beckham’s collection instantly during the Super Bowl. Celebrating the upcoming commercial, Beckham will make an appearance at H&M’s new Times Square store in New York City.
