Brioni’s spring-summer 2024 collection creates a unique balance. The theme? Lightness—but not the kind that dims the individual wearing it. Instead, it’s a quiet luxury that envelopes you with comfort and ease, a gentle sense of freedom that feels authentic and personal.
This collection doesn’t merely incorporate lightness; it elevates it, reaching for the sky with the same assurance as tall city buildings. It mirrors the ever-changing lifestyle of modern men, attending to their needs in every facet of life.
The color palette echoes Brioni’s rich heritage, blending earthly shades of sand and rust with soothing blues and greens. It’s a tribute to the brand’s past while keeping an eye on the current moment, a true confluence of time.
The collection’s pieces manifest a synthesis of relaxed tailoring and masterful craftsmanship. Fuller volumes and hollowed shoulders are presented in a soft interpretation of formalwear, a symphony of duster coats, bombers, trench coats, field jackets, polos, blousons, tailored blazers, and shirts. Each piece is a labor of love, meticulously handcrafted in the Penne ateliers.
Brioni Spring/Summer 2024 Collection
Brioni’s materials radiate richness and versatility without being heavy. Nubuck leather and suede embody preciousness and lightness, along with light wools, linens, twills, and over-dyed washed silks.
Come evening; the collection reveals a different charm. Silk shawl-collared dinner jackets and peak-lapel smoking jackets in jigsaw jacquards take on a muted shine akin to the glow of distant stars on a clear summer night.
The footwear options add the perfect finishing touches to the collection—a selection of sandals and lean loafers that maintain the collection’s theme of lightness.
The lookbook, featuring models Arthur Gosse, Jonas Mason, and Luke Cousins, perfectly captures the collection’s essence. With their soft focus, the images evoke a sense of dreamy luxury grounded in reality, much like the collection itself.