Chanel Launches Makeup for Men: Boy de Chanel

August 22, 2018
Foundation and lip balm from Boy de Chanel
Foundation and lip balm from Boy de Chanel

While makeup is a lucrative industry, not many companies outside Tom Ford have courted men. That’s about to change with Chanel’s new men’s range called Boy de Chanel. The line launches with brow pencils, a matte lip balm, and a sheer tinted foundation. Chanel talks to WWD about the new range.

Chanel Men’s Makeup: Boy de Chanel

Makeup for Men from Boy de Chanel
Makeup for Men from Boy de Chanel

Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men.” The company continues, Lines, colors, attitudes, gestures…There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.

Boy de Chanel Eyebrow Pencils
Boy de Chanel Eyebrow Pencils

Chanel shares, By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” the company said. The line launches first in South Korea on September 1, 2018, before debuting on Chanel.com between November and January.